To write an effective sales letter , it must grab Furniture buyers or importers with a compelling promise .Besides a powerful headline, the sales letter must have an immediate clear benefit for them . Then it must build a their trust. so it is clear the customer’s needs come first, not your desire to sell something.The following is and example of a template of a sales letter you can send to antique furniture distributor to achiever the desired result.
Dear Mr Importer or Buyer ,
We thank you for the interest you expressed towards our company.Our company is specialised in the manufacture of custom-made furniture, kitchens, boiserie and upholstery Italian Classic items, all of high level. Our handicrafts are exclusively made in our country . We have been exporting our products all over the world for years and they are used to furnish the most exclusive villas and hotels.
We enclose our PDF catalogue and the price list (the prices are in Euro, ex-works, vat not included) and we grant you 45% discount.
The measures, finishes and fabrics that vision in our catalogue are purely indicative, because our furniture is fully customizable according to customer. For our wardrobe, boiserie and kitchen you find the price for composition like the photos (quote with different measurements, finishes and fabric on request).
Select the collection you want and send me your measurements, our technical department will prepare the project and the quote for you.
Moreover we manufacture other kinds of furniture not belonging to our standard collections, that is, only on the basis of your idea or of your client’s idea.
We usually sell ex works but, if requested, we could arrange transport and even montage, in case of big orders. Hoping that our manufacturing process meets your demand we look forward to begin a successful business cooperation with you.
Best regards.